Change Creation Resources

Deploying assets to meet needs

This tool is best used in conjunction with two other tools that we've published, so before you make a start on this tool, check out the 'audience needs' tool and the 'asset mapping' tool. So you've identified the existing, emerging and shifting needs of your audience. You've identified the assets that are available to your organisation. Now it's time to put those two pieces of thinking together. What are the needs of your audience, what assets do you have that can meet that need, and how will this meet your organisational objectives and priorities... your mission, vision and values have to be at the centre of what you're planning so whilst some things might be possible to deliver, make sure that as well as being deliverable, they are 'on mission'.